Why Ad Specialties? Because they work!

Here are some highlights from research conducted by the Advertising Specialty Institute that was published in November:

Ad specialties are less expensive per impression than most other media

  • Cost per Impression. In the U.S., the cost per impression of a promotional product stayed virtually the same from 2008 to 2010, at .005 cents.
  • Comparative Cost. Advertising specialties are less expensive per impression than most other media and are very affordable and effective when compared to other forms of media.
  • Product Usage. Bags have the highest number of impressions in a month, over 1,000, and over one-third (36%) of those with incomes under $50,000 own bags.
  • Gender Preferences. Males are more likely than females to own shirts and caps, while females are more likely to have bags, writing instruments, calendars and health and safety products.
  • Ethnic Preferences. African Americans have more promotional products on average (11.3) than any other group.
  • Positive Reinforcement. Seventy-five percent of independent voters prefer consumer-branded products; nearly 1.5 times more than Democrats or Republicans.
  • Identifying the Advertiser. Eighty-three percent in the U.S. say they can identify the advertiser on a promotional item they own.
  • Influencing User Opinions. Forty-one percent of U.S. respondents say their opinion of the advertiser is more favorable after receiving a promotional product.
  • Global Reach. Nearly two-thirds (63%) of respondents from Great Britain have received and kept a pen in the last 12 months. In the U.S., writing instruments are used the most often, an average of 18.2 times per month.
  • Popular Products. The most commonly owned promotional products among U.S. respondents are writing instruments (46%), followed by shirts (38%) and calendars (24%).
  • Promo Product Capital. Los Angeles has the highest average number of items owned, at 12.7.

If you’d like to review the research in its entirety, click here.